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Instructor: YKLanguage: English
Most B2B teams collect information—but few generate true insights. This course teaches you how to run deep, psychographic-driven account research to improve prospecting and lead conversion. Learn a 7-step research framework that includes ICP clarity, decision-maker profiling, stakeholder mapping, and authentic messaging techniques. Explore real examples like Atomic Object and Vodafone to understand how to uncover buyer psychology, organizational culture, and intent signals. Ideal for founders, SDRs, and marketing teams, this course equips you to prioritize quality over volume and build lasting relationships with high-fit accounts.
Learn live with top educators, chat with teachers and other attendees, and get your doubts cleared.
Our curriculum is designed by experts to make sure you get the best learning experience.
Interact and network with like-minded folks from various backgrounds in exclusive chat groups.
Stuck on something? Discuss it with your peers and the instructors in the inbuilt chat groups.
With the quizzes and live tests practice what you learned, and track your class performance.
Flaunt your skills with course certificates. You can showcase the certificates on LinkedIn with a click.
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