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Instructor: YKLanguage: English
This course helps B2B founders and marketing teams solve the core challenges of content marketing—from extracting SME insights and managing writing bandwidth to aligning content with business goals. You’ll learn to develop SMART, ICP-specific strategies across buyer personas and journey stages, and structure execution across educational, inspirational, and entertaining content types. With insights into channel selection, team roles, storytelling techniques, and content tools like Notion, Hemingway, and Yoast, this course equips you to run lean yet effective content operations that convert, influence, and scale.
Learn live with top educators, chat with teachers and other attendees, and get your doubts cleared.
Our curriculum is designed by experts to make sure you get the best learning experience.
Interact and network with like-minded folks from various backgrounds in exclusive chat groups.
Stuck on something? Discuss it with your peers and the instructors in the inbuilt chat groups.
With the quizzes and live tests practice what you learned, and track your class performance.
Flaunt your skills with course certificates. You can showcase the certificates on LinkedIn with a click.